Tag Archives: email

Event Attendance: Follow Up

Are you about to attend an event or a conference, and are looking for ways to get the most value from the experience? Part three of this three-part blog post explains what to do after the event.

Event Attendance: Being There

Are you about to attend an event or a conference, and are looking for ways to get the most value from the experience? Part one of this three-part blog post explains what to do before the event.

Event Attendance: Preparation

Are you about to attend an event or a conference, and are looking for ways to get the most value from the experience? Part one of this three-part blog post explains what to do before the event.

The Art of the Press Release

Everything I know about press releases I learned from David Meerman Scott.
In 2006, David published a free ebook “The New Rules of PR: How to create a press release strategy for reaching buyers directly” that changed the way I promote my business. His thoughts captured some of what I had observed about marketing and the [...]

Twitter New User Checklist

If you are new to Twitter or are considering joining, review my list of ten common mistakes made by new users so you can have the best experience possible from the start.

Conference Tweeting

Are you considering using Twitter while attending a conference? Here are some tips to help you prepare before the conference, and a poll for people attending the WritersUA conference in Seattle.

Twitter Your Time Away

Some people say that Twitter is a big time waster. As an avid Twitter user with a clear business focus, I disagree. Find out how I spent my Twitter time, and get ideas for how to manage your own Twitter time.

Twitter Metaphors

One of the great challenges for new Twitter users is the lack of a metaphor that explains this new communication form. I look at some common metaphors and evaluate their effectiveness.

A Social Media Community Built on Caring and Content

How do you view the people in your social media network? Here’s my opinion about why it is important to build your community on caring and content.