Category Archives: Techniques

So You Want To Be: A Copywriter

Would you like to build a career as a copywriter? Here’s an overview of what it takes and links to great resources to get you started.

The Art of the Press Release

Everything I know about press releases I learned from David Meerman Scott.
In 2006, David published a free ebook “The New Rules of PR: How to create a press release strategy for reaching buyers directly” that changed the way I promote my business. His thoughts captured some of what I had observed about marketing and the [...]

Organic Writing

Organic writing, also called mind mapping, is a visual writing technique that you can use to organize large amounts of information in a single page. This will change the way you think on paper forever.

Getting Started With Ebooks

Have you considered using an ebook to promote your business or service? Walk with me through the steps I took to create and release my company’s first ebook.