This post has been updated to the Twitter School page. I’ll keep it current with new blog posts, podcasts, and other materials to help you use Twitter.

It's easy to learn what you need to make Twitter a powerful tool for your business.
I talk and write about Twitter more than any other topic. It’s my favorite social media tool, and one that I believe can help most people with their business.
Here’s a listing of my Twitter resources, blog posts and ebooks, grouped to help you see which resource can help you the most right now.
Why Should I Use Twitter?
Here is some information to help you figure out Twitter and how to use Twitter for your business before you get your account. Of course, the best way to learn Twitter is to use it!
- New Ebook: Twitter For Beginners – A free ebook that explains Twitter for business use and explains how to begin using the many Twitter features.
- Twitter Metaphors – Helps you to understand how to think about Twitter.
- Celebrity Twitterati – There are several types of Twitter personalities you will encounter, and this blog post borrows from celebrity brands to illustrate these personalities.
I’m On Twitter, Now What?
After you get a Twitter account, it takes a while to really understand how to harness Twitter. These resources help you make sure you have a good account setup and that you have the key elements in place to have a great Twitter experience.
- New Ebook: Twitter For Beginners – A free ebook that explains Twitter for business use and explains how to begin using the many Twitter features.
- Twitter for Beginners: The Basics (Part 1) – The information here went into the creation of the Twitter for Beginners ebook.
- Twitter For Beginners: The Basics (Part 2) – The information here went into the creation of the Twitter for Beginners ebook.
- Twitter New User Checklist – A great starting point for new Twitter users to fine tune your setup and your Twitter behaviors.
- Twooting It Up (New Twitter User Checklist) – A podcast interview about the New Twitter User Checklist.
- Twitter Mobile: Text Messages – Getting started using your text-message enabled cell phone to send and receive tweets.
- Twooting: Twitter and Text Messages – The podcast interview about Twitter and text messages.
- Celebrity Twitterati – There are several types of Twitter personalities you will encounter, and this blog post borrows from celebrity brands to illustrate these personalities.
How Do I Get More From Twitter?
After you start building a strong Twitter community, you are ready to dig in and add some finesse to your Twitter account and your Twitter behavior.
- Twitter Your Time Away – Some practical advice about how to focus your time on Twitter so you maximize your benefits and don’t lose track of time.
- Twitter Landing Pages – Here’s an idea for building a customized page on your blog or website for your Twitter account, and what you can include on it.
- Why Won’t You Follow Me? – Some of the red flags I see in people’s Twitter accounts that cause me to not follow them.
- Think Global, Tweet Local – How to harness the power of Twitter to connect with customers, peers, and other interesting people in your geography.
- New Ebook: Competitive Twitter Syndrome – With all of the Twitter ranking and analysis tools, it is easy to slip into competitive Twitter syndrome and miss the whole point of this important social media tool.
- Competitive Twitter Syndrome (Part 1) – The information here went into the creation of the Competitive Twitter Syndrome ebook.
- Competitive Twitter Syndrome (Part 2) – The information here went into the creation of the Competitive Twitter Syndrome ebook.
- Twitter Tools You Can Use: Steroid Edition – A comprehensive (but not complete) list of over 100 third-party Twitter tools that can improve your Twitter experience.
- Twitter Tools You Can Use – This information went into the creation of the steroid edition of the Twitter tools list.
- Twitter Tools You Can Use 2 – This information went into the creation of the steroid edition of the Twitter tools list.
What More Can Twitter Do For Me?
Every active Twitter user is looking for a new idea, a new way to maximize your Twitter experience. Here are some ways you can take Twitter even further.
- Organize A Local Tweetup – Use Twitter to meet up with other local Twitter users. Includes information about the very successful Tweetups conducted in the Phoenix metropolitan area.
- Multiple (Twitter) Personalities – Why your business might benefit from having more than one Twitter account and how to manage multiple accounts.
- One Twitter Account Or Two? – My experience as I started using two Twitter accounts.
- Twitter Community Management Tools – Your Twitter community is your most valuable Twitter resource. Here are some tools to help you grow a healthy Twitter community.
- Conference Tweeting – Most conferences today are integrating Twitter into the conference experience. Here are some tips for how to maximize your conference Twitter experience.
- Celebrity Twitterati – There are several types of Twitter personalities you will encounter, and this blog post borrows from celebrity brands to illustrate these personalities.
Your turn: What Twitter resources have helped you master your Twitterverse? Add them here in the comments.




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