Smart companies use social media to dialog with their customers.
Last November, I published a two-part blog post about Competitive Twitter Syndrome. This new social media disease afflicts people who focus on easily measured but nearly meaningless metrics about their Twitter use while ignoring the true reason for using Twitter: community engagement. I wrote these blog posts as a humorous way to talk about a very serious subject. How do you measure your success on Twitter? This is an important question, especially if you are using Twitter for business.
Twitter ROI
I’ve just repackaged these posts as an ebook as a service to the people who attend the WritersUA conference this week in Seattle where I’m speaking about Twitter. Embedded in this short book are some tips and hints for how to think correctly about your Twitter return on investment, and how to measure you success. I believe it is possible to track your progress on your Twitter goals if you have well-defined business goals for your Twitter use.
In this ebook, I cover the following points:
- The importance of conversation in social media.
- The dangers in bringing old-school thinking to social media.
- A checklist of Competitive Twitter Syndrome symptoms.
- The causes of Competitive Twitter Syndrome.
- Finding a cure for Competitive Twitter Syndrome.
As always, let me know what you think about my take on the off-target attempts to measure Twitter success.
I hold the copyright to this ebook, but I’m publishing it under a Creative Commons license that allows you to print, copy, share, and publish the list as long as you don’t change the ebook. For more information about the Creative Commons license, use the link in the document to learn what you can and cannot do.
View and download the ebook: Diagnosing and Curing Competitive Twitter Syndrome.
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